Athletic Brewing Co

Campaign — This July Get Athletic

The Kinetic Agency

My roles:
Art Director - Desinger - Animator - Wellbeing Coach

July signifies a month for many to take up a challenge or to try something new to better themselves. As a non-alcoholic beer, Athletic Brewing Co’s ethos is one of motivational encouragement and wellbeing so they wanted a campaign for the month of July that matched these values.

We created a digital campaign with a key visual that allowed us to sub in any desired Athletic lifestyle image with a matching ‘This July get ___ ’ CTA with endless possibilities. Maybe it’s to get active, to get out more, to get inspired or just get mindful with their drinking. Whatever people chose to get out of the month, we encouraged them to get it with Athletic.

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Michael Wilds

Campaign — This July Get Athletic

Auchentoshan

Experiential

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