About me


Michael Wilds

Kellogg’s

Campaign — Colour & Win!  


The Kinetic Agency

My roles:
Industrial Designer - Animator  - In the lines colourer
Kellogg’s partnered with Crayola to offer consumers the chance to ‘Colour & Win’ one of five Crayola gift packs every day. Kinetic expanded the back of pack colouring in competition panel to take over the whole box, creating a dramatic black and white package that stood out on a shelf usually filled with loud colours.

To take the idea even further and add an extra element of interactivity we developed a WebAR app that allowed your coloured-in character to come to life in a 3D AR experience in the palm of your hands.  




Auchentoshan

Experiential

Connect ID

Campaign

Ballistic Beer Co

Campaign

Lyre’s Spirit Co 

Campaign

Ballistic Beer Co

Experiential

Athletic Brewing Co

Campaign

ABE’S Bagels

Experiential

Kellogg’s

Campaign


To view my CV,
my curriculum vitae,
my “course of life”,
click here.  About Me
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