Campaign — Launch
Five by Five Sydney
My roles:
Art Director - Copy Writer - Designer - ████
To highlight that ConnectID only shares specific attributes when it comes to online verification, we ran an OOH campaign and only shared part of our ads.
We also created two ads for BVOD and Cinema which playfully exaggerated the idea of over sharing in everyday scenarios to further emphasise the importance of how much and with who we should be sharing our personal information.