Experiential
—
GABS stand
The Kinetic Agency
My roles:
Art Director - Industrial Designer - Van Gogh
Ballistic Beer Co had a large stand space at GABS and wanted an activity that would draw people in to interact with the brand. Instead of high energy event, we focused on a more laidback and relaxed activity. The paint & sip.
People who purchased a tasting paddle were invited to sit down out our artist table to sip and paint to their hearts delight, with the best painting of the day scoring a $100 Ballistic voucher.
Our stand walls were also half finished artworks themselves, with people encouraged to pick up a marker while they drank to help colour in the rest of the wall.