Lyre's Spirit Co

Campaign — Brand creation and launch  


The Kinetic Agency


My roles:
Art Director - Designer - Teetoaller
Lyre’s Spirit Co. was created by The Kinetic Agency from more than 2 years R&D with food scientists, manufacturing partners and leaders in the beverage industry, to the concepting of the brand name and identity, and it’s launch into market.

Throughout this process, I was involved in various activations, POS rollouts, art direction and photoshoots. I’ve even moonlit as a motion capture model (minus the cool suit) for Lyre’s first global integrated campaign.