ABE’s Bagels
How Do You Bagel? StandMy Roles:
Industrial Designer - Installation specialist
The Kinetic Agency
It is an actual fact that bagel’s are delicious, but in
Australia they aren’t seen as a staple item for breakfast. Only 4% of current
households regularly buy bagels and a large portion of Australians surveyed by
ABE’s have never even tried one!
On International Bagel Day we posed the question to the public, ‘How do YOU bagel?’ and encouraged people to step outside of their traditional brekkie, by stepping up to the ABE’s Bagels sampling activation in Sydney’s Circular Quay. At the stand we offered them a range of familiar breakfast combinations but on top of a tasty Bagel.
On International Bagel Day we posed the question to the public, ‘How do YOU bagel?’ and encouraged people to step outside of their traditional brekkie, by stepping up to the ABE’s Bagels sampling activation in Sydney’s Circular Quay. At the stand we offered them a range of familiar breakfast combinations but on top of a tasty Bagel.
