MICHAEL WILDS (My name. Also the home button.)


Ballistic Beer Co

What is Low Ha?
My roles:
Art Director - Designer - Hand Model


The Kinetic Agency
The Kinetic Agency’s creative team had previously designed the label for Ballistics brand new Low-Carb beer Low Ha. We now had to create a launch campaign for the Queensland market.

Low Ha is an intriguing name, shrouded in mystery. Nobody knows what it means because it’s a new word and when we asked Ballistic, they told us it was simply made up. We decided to ask this same question to the public but gave them different possibilities of what Low Ha could be. It was left to the public to find out for themselves.