Kellogg’s
Colour & Win!My Roles:
Industrial Designer - Animator - Colouring between the lines
The Kinetic Agency
Kellogg’s partnered with Crayola to offer consumers the
chance to ‘Colour & Win’ one of five Crayola gift packs every day. Kinetic
expanded the back of pack colouring in competition panel to take over the whole
box, creating a dramatic black and white package that stood out on a shelf usually
filled with loud colours.
To take the idea even further and add an extra element of interactivity we developed a WebAR app that allowed your coloured-in character to come to life in a 3D AR experience in the palm of your hands.
To take the idea even further and add an extra element of interactivity we developed a WebAR app that allowed your coloured-in character to come to life in a 3D AR experience in the palm of your hands.
