ConnectID
Launch CampaignMy roles:
Art Director - Copy Writer - Designer - ████
Five by Five Sydney
Australians Payments Plus came to Five by Five to help
launch its new digital identity solution ConnectID. We needed to get people thinking about their
digital footprint, understanding the need for identify verification, and security
around their personal data online.
To highlight that ConnectID only shares specific attributes when it comes to online verification, we ran an OOH campaign and only shared part of our ads.
We also created two ads for BVOD and Cinema which playfully exaggerated the idea of over sharing in everyday scenarios to further emphasise the importance of how much and with who we should be sharing our personal information.
To highlight that ConnectID only shares specific attributes when it comes to online verification, we ran an OOH campaign and only shared part of our ads.
We also created two ads for BVOD and Cinema which playfully exaggerated the idea of over sharing in everyday scenarios to further emphasise the importance of how much and with who we should be sharing our personal information.
