Lyre’s Spirit Co.
Brand creation & launchMy roles:
Art Director - Designer - Teetotaller
The Kinetic Agency
Lyre’s Spirit Co. was created by The Kinetic Agency from
more than 2 years R&D with food scientists, manufacturing partners and
leaders in the beverage industry, to the concepting of the brand name and
identity, and it’s launch into market.
Throughout this process, I was involved in various art direction, POS rollouts, photoshoots and even moonlit as a motion capture model (minus the cool suit) for Lyre’s first global integrated campaign.
Throughout this process, I was involved in various art direction, POS rollouts, photoshoots and even moonlit as a motion capture model (minus the cool suit) for Lyre’s first global integrated campaign.
