Athletic Brewing Co
This July get AthleticMy roles:
Art Director - Desinger - Animator - Wellbeing Coach
The Kinetic Agency
July signifies a month for many to take up a challenge or to
try something new to better themselves. As a non-alcoholic beer, Athletic
Brewing Co’s ethos is one of motivational encouragement and wellbeing so they
wanted a campaign for the month of July that matched these values.
We created a digital campaign with a key visual that allowed us to sub in any desired Athletic lifestyle image with a matching ‘This July get ___ ’ CTA with endless possibilities. Maybe it’s to get active, to get out more, to get inspired or just get mindful with their drinking. Whatever people chose to get out of the month, we encouraged them to get it with Athletic.
We created a digital campaign with a key visual that allowed us to sub in any desired Athletic lifestyle image with a matching ‘This July get ___ ’ CTA with endless possibilities. Maybe it’s to get active, to get out more, to get inspired or just get mindful with their drinking. Whatever people chose to get out of the month, we encouraged them to get it with Athletic.
