Kinder Surprise
Fairy Friends & Dino DashMy roles:
Art Director - Copy Writer - Designer - Industrial Designer - Chocolate Connoisseur
The Kinetic Agency
Kinder had created their own fairy and dino toys for their
next Kinder Surprise collections and it was up to us concept the names, logos
and back stories for this new line of toys. Thus, The Amazing Tales of the Dino
Dash and Fairy Friends was conceived.
We also created a multi touch point campaign across Australia and NZ that highlighted the new toy ranges and brought them to life with the power of storytelling and world building.
Consumers were encouraged to head online to read digital short stories to learn more about their new toys. While on the website, they could also print, and colour paper craft world assets to continue the story at home.
We also created a multi touch point campaign across Australia and NZ that highlighted the new toy ranges and brought them to life with the power of storytelling and world building.
Consumers were encouraged to head online to read digital short stories to learn more about their new toys. While on the website, they could also print, and colour paper craft world assets to continue the story at home.
